Social Media
Rohit Bhargava @ Ogilvy 360
A big thank you to Tania for organizing the excellent chat & chill with Rohit. Rohit is a seasoned digital marketing thought leader. He has written the book “Personality not included” and is a regular blogger at Influential Marketing blog.
Rohit is a down to earth marketing guy with a reader-centric mindset. My take away is […]
Next 50 Influential Women Bloggers
Don’t we want to know?
Check this out
It’s going to get Noisy
Recent rulings at ICANN in Paris is opening up a host of 1st level domain names like never before. .blog .web .love .hate .sex .xxx and more. If you thought it’s noisy out there on the internet, its going to get noisier soon.
Are you really Listening?
John Bell has put together a really useful set of tools which the Ogilvy 360 team must find very useful. Having met John and the Ogilvy 360 team, I know that their collective experience in social media is impressive.
Yet this list of tools is a drop in the ocean of metrics, wannabe metrics, tools, search […]
Community vs. Content
The challenge with today’s online marketing agencies is that they have trouble differentiating between the two. A website may have high traffic, but does it have a community?
SEO, SEM, site spam, content spamming has artificially created traffic to sites which otherwise would have no readers. To place ads on these sites is the same as […]
The Social Effect of Obama
People matter. Corporations and governments choose to ignore the effects of the internet and the people who make it a live, living ecosystem.
Two recent events should make stakeholders of Singapore (or any country) take note. The malaysian elections, and now, the US elections. Based on the media vibes and social media vibes coming out from […]
Neilson says “Word of Mouth is a powerful recommendation for Asians”
Walter and “Church of the Customer” pointed to a Neilson survey on media that people trust. In summary, two types of media stand out. These are:
Traditional Media Advertising
Word of Mouth
With regards to WOM advertising, Asia stands out strong with Hong Kong, Taiwan and Indonesia leading the way.
This also brings a question to mind. Why should […]
The Community Wars : Kathy Sierra vs. Chris Locke
Currently in the US, a developing story about “death threats” issued on blogs to a popular web analyst Kathy Sierra (in the US) by alleged Chris Locke.
Chris Locke is the co-author of “The ClueTrain Manifesto”, and these two high profile personalities are having a PR war on:
1) Who said what? - because some evidence, the […]
How many blogs are there in Singapore?
As Harro lists all the blogs in Singapore, a question starts to pop up….
“Just How many blogs are there in Singapore?”
Currently, we sucked up all the bloggers listed in the various blog directories, and popular blogs, and we’re now moving out to other Singaporean blogs….
Caslon discusses statistics taken in June06 with percentages of 3% in […]
