Inkiti - Singapore Classifieds made Easy

Harro recently did a media analysis on the classifieds market in SE Asia. It is interesting to note that the leaders of Web 1.0 have faded away, and new leaders are emerging.
eBay naturally still takes the global lead, however, with new entrants like Mocca, Lina Alerts, 88DB, we will see renewed focus on auctions, and […]

The “Pay-per-Post” Plague

I hate to break to our PayPerPosters, but Google has just declared war on “Pay-per-Post” and other paidpost networks by letting webmasters report “paid links”.
See:
http://www.mattcutts.com/blog/how-to-report-paid-links/
http://www.techmeme.com/070414/p37#a070414p37/
The Rationale
Just like the failed business model of User/Submitter which was quietly listed for sale on eBay for USD50K, even when it was a profitable venture, Pay-per-Post has similar issues.
The […]

Barcamp Singapore

Harro!, I went to Barcamp (Singapore) on Saturday organised by Chandra of Pinko Marketing. It was an amazing event driven by youthful Singaporeans with a vision to drive innovation in Singapore.
My take away from barcamp is:
1) EPIC Presentation by Text100 - Carol of Text100 showed a presentation of PR Media issues facing corporations today. Although […]

Discussion about AdBrite

AdBrite, a ad distribution company started by Philip Kaplan has gained traction in the internet advertising with companies like Ringo, Linkin distribution their advertising through the AdBrite network. The best thing about AdBrite is its openess to Publishers. The Bad thing is that its text ads are not very targetted. Comment about what you think.

Technorati […]

The Long Tail

In Oct 2004, Chris Anderson wrote in an article about “The Long Tail” (Discover the long tail.) Essentially, the article touched on how the internet is changing the face of marketing economics. Previously 20% of products was bought by 80% of consumers. Today, the 80-20 rule is changing. With Niche marketing, the uncommon products […]

eBay links with Yahoo for Ads

eBay links up with Yahoo for Ads. Read more here.