Harro
Singapore’s Real Social Media Expert
Andrew Peters has done it again. The has launched Singapore’s First Tattoo show drawing crowds of about 15,000 exceeding the initial expectations by 300%. And all this was achieved using Social Media over a period of 3 months. So how did he do it? He used : Blogs Facebook Friends Niche market enthusiasm Complementary parties [...]
The Social Mess
Social Media is dangerous for companies, organisations and governments. It’s like walking through a minefield and even with the best and brightest PR/Ad agency minds prodding you along, all it takes is one ‘mine’ to de-rail the entire focus. So my recommendation to organisations is to totally avoid social media. It’s a mess. But hang [...]
Harro Intelligence RSS Widget (for Mac)
Here it is. You can now place our RSS Feed on your Dashboard.
Andrew Peters @ Ad:tech
A Harro principal, Mr. Andrew Peters recently spoke at Ad:tech. The subject was about virtual worlds and in particular, the Twinity virtual world. Even after the slight setback at SecondLife, investments into virtual worlds continue to climb, and the eventuality of Virtual World becoming mainstream media is becoming a reality. So what should you be [...]
Alpha joins the Harro team
Alpha starts interning at Harro today. What are we putting her through? Some of the things she’ll be involved in are wiki editing, blog editing, widgets experimentation, media analysis, and the occasional report writing. Not enough? Social Network immersion, Virtual Worlds, Twitter, Bebo, YouTube, and what have you…. Still Not enough? New Media Innovation and [...]
Community vs. Content
The challenge with today’s online marketing agencies is that they have trouble differentiating between the two. A website may have high traffic, but does it have a community? SEO, SEM, site spam, content spamming has artificially created traffic to sites which otherwise would have no readers. To place ads on these sites is the same [...]
The Reality of New Media
If you liked the EPIC video, you’ll like this one too. It speaks of the death of copyright. I’ll take that statement a little further and suggest the death of patents too.
The Social Effect of Obama
People matter. Corporations and governments choose to ignore the effects of the internet and the people who make it a live, living ecosystem. Two recent events should make stakeholders of Singapore (or any country) take note. The malaysian elections, and now, the US elections. Based on the media vibes and social media vibes coming out [...]
Harro Newsletter – March 2008
- Singapore continues to capture headlines across the world. This ranges from sovereign funds buying into global banking franchises UBS & Citibank, to Mas Selamat’s in-explicable escape from police custody. – Social media continues to grow with many blogs operated by individuals evolving to become more serious media platforms with their own domains names, to [...]
Internet Memory
The more we analyse the internet for relevant media, we see specific trends on how the Internet remembers media. So for bloggers, politicians, journalists and communications professionals out there, we like you to know that: 1) The Internet Remembers everything. – The moment you click publish, save it online, or even if you think its [...]
