Advertising
Andrew Peters @ Ad:tech
A Harro principal, Mr. Andrew Peters recently spoke at Ad:tech. The subject was about virtual worlds and in particular, the Twinity virtual world. Even after the slight setback at SecondLife, investments into virtual worlds continue to climb, and the eventuality of Virtual World becoming mainstream media is becoming a reality. So what should you be [...]
Community vs. Content
The challenge with today’s online marketing agencies is that they have trouble differentiating between the two. A website may have high traffic, but does it have a community? SEO, SEM, site spam, content spamming has artificially created traffic to sites which otherwise would have no readers. To place ads on these sites is the same [...]
Harro is at PR rank : 4
Harro’s Google Page Rank has improved to 4/10 and we’re all wondering why over here in the development team. The main reason is probably the removal of blog accounts from the main site, and focusing the main Harro site on posts. Well, that takes us to 1 rank behind Ping.sg and Tomorrow.sg who each have [...]
NuffNang.com.sg
I have been tracking NuffNang.com.my for sometime, and I am pleasantly surprised to have NuffNang launch its Singapore site. Welcome to Ming & Timothy! and Harro looks forward to support you. The value proposition of NuffNang is good BTW. For all you VCs out there, I would invest in NuffNang. Why? Did you know that [...]
The “Pay-per-Post” Plague
I hate to break to our PayPerPosters, but Google has just declared war on “Pay-per-Post” and other paidpost networks by letting webmasters report “paid links”. See: http://www.mattcutts.com/blog/how-to-report-paid-links/ http://www.techmeme.com/070414/p37#a070414p37/ The Rationale Just like the failed business model of User/Submitter which was quietly listed for sale on eBay for USD50K, even when it was a profitable venture, [...]
Google Expands into Singapore
The Associated Press reported today that Google intends to open an R&D centre in Singapore. This will be the first in SouthEast Asia making a total of 8 R&D centres across the world, with 3 in Asia. “Google’s research centers outside of the United States typically focus on adapting its products for local markets, but [...]
What Google Can’t Do
If pundits are right, search will soon do a much better job finding multimedia and going mobile. It will also offer more accurate probes of local information, health information, gaming, music, and other areas of interest to consumers, as well as get better at finding the best deals in travel and real estate. No one [...]
The Cluetrain Manifesto
Although this conversation has been around for some time, its important to note that “The ClueTrain” also applies to Advertising & Marketing. To take the Cluetrain further, we would like to add that : “Advertising is about having conversations with your customer“. Read the book.
Weeding out ClickFraud
Read more here.
Discussion about AdBrite
AdBrite, a ad distribution company started by Philip Kaplan has gained traction in the internet advertising with companies like Ringo, Linkin distribution their advertising through the AdBrite network. The best thing about AdBrite is its openess to Publishers. The Bad thing is that its text ads are not very targetted. Comment about what you think. [...]
