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Advertising Archive
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Newspapers distribution chain is dying
Posted on September 3, 2008 | No CommentsThe Straits Times (a SPH publication) in Singapore reported that it needs another 2,000 Singaporeans to help distribute newspapers to homes. Every morning, some 600,000 newspapers are distributed to homes... -
Social Media @ The Executive
Posted on July 8, 2008 | No CommentsWe wrote an article about Social Media for the Corporation in the magazine “The Executive” for June 08′ issue. Look out for it. Tweet -
Andrew Peters @ Ad:tech
Posted on June 30, 2008 | 1 CommentA Harro principal, Mr. Andrew Peters recently spoke at Ad:tech. The subject was about virtual worlds and in particular, the Twinity virtual world. Even after the slight setback at SecondLife,... -
Community vs. Content
Posted on June 19, 2008 | 1 CommentThe challenge with today’s online marketing agencies is that they have trouble differentiating between the two. A website may have high traffic, but does it have a community? SEO, SEM,... -
Harro is at PR rank : 4
Posted on May 7, 2007 | 1 CommentHarro’s Google Page Rank has improved to 4/10 and we’re all wondering why over here in the development team. The main reason is probably the removal of blog accounts from... -
NuffNang.com.sg
Posted on May 2, 2007 | 2 CommentsI have been tracking NuffNang.com.my for sometime, and I am pleasantly surprised to have NuffNang launch its Singapore site. Welcome to Ming & Timothy! and Harro looks forward to support... -
The “Pay-per-Post” Plague
Posted on April 17, 2007 | No CommentsI hate to break to our PayPerPosters, but Google has just declared war on “Pay-per-Post” and other paidpost networks by letting webmasters report “paid links”. See: http://www.mattcutts.com/blog/how-to-report-paid-links/ http://www.techmeme.com/070414/p37#a070414p37/ The Rationale... -
Google Expands into Singapore
Posted on February 27, 2007 | No CommentsThe Associated Press reported today that Google intends to open an R&D centre in Singapore. This will be the first in SouthEast Asia making a total of 8 R&D centres... -
What Google Can’t Do
Posted on December 23, 2006 | No CommentsIf pundits are right, search will soon do a much better job finding multimedia and going mobile. It will also offer more accurate probes of local information, health information, gaming,... -
The Cluetrain Manifesto
Posted on December 14, 2006 | No CommentsAlthough this conversation has been around for some time, its important to note that “The ClueTrain” also applies to Advertising & Marketing. To take the Cluetrain further, we would like...