AdBrite, a ad distribution company started by Philip Kaplan has gained traction in the internet advertising with companies like Ringo, Linkin distribution their advertising through the AdBrite network. The best thing about AdBrite is its openess to Publishers. The Bad thing is that its text ads are not very targetted. Comment about what you think.
Technorati Tags: Advertising, Media, Harro, AdBrite
Here are some FAQs about AdBrite:
What % cut does Adbrite take out from my earnings?
The revenue share is 70/30. The publisher (us) gets 70% and Adbrite takes out 30% of our earnings (better than the 50% by TLA).
Can I have Adbrite and TLA on my blog?
Yes
Can I have Adbrite’s Network ads and Adsense on my blog?
Adbrite network ads and Adsense are allowed on the same pages. AdBrite ads are keyword targeted and not contextual. The AdSense terms only restrict the use of contextual ads. So Adbrite are non-competitive and users can run both AdBrite and AdSense ads on the same page. While the Adbrite description in the setup section says that turning on network ads makes it function more like a traditional ad network, the underlying technology is different allowing Adbrite to work in conjunction with AdSense.
Can you format Adbrite ads to match the look and feel of my site?
Yes – you can alter the formatting of the text in the snippet of code Adbrite gives you.
Can you promise me some ad sales?
Yes! AdBite have staff that would work with the Sales Department to get you some ad sales. To help you, they would set the prices himself ($1 for a day text link, $10 for a week’s text link) and that he would reduce the amount of ad slots to encourage potential advertisers.
This goes to show how first impressions may be deceiving. I was so aware of the poor quality of the Adbrite site and the lack of features the site had, that I failed to recognise my selling potential. Now, I may increase the number of ad slots to sell more ads and I could up the price to further increase revenue. I’d definitely recommend you check out Adbrite (aff.) and give them a whir.
Adbrite are releasing a new Business Channel feature for advertisers as a part of AdBrite 1.5. It allows them to buy ads in terms of particular “channels†like business, video, etc. It should go live for advertisers this quarter. This sounds pretty appealing for publishers and their sites will have more exposure to potential advertisers! I’ll keep you posted on how I get on with the rest of my first month with Adbrite and with Text Link Ads!
Ad Brite is testing their Beta Ad Booking Interface now.
Network Ads pay a very small %, but at least they do pay. However, AdBrite tracks which ads they have shown on your website.